Avatara-Floor is a high-performance design floor which intelligently combines the unspoilt appeal of nature with innovative technology. Its unique surface design has the look and feel of real wood and is extremely resilient at the same time.

See, feel and experience Avatara-Floor: the tangible warmth and depth of its surface, the soft, pleasant walking sensation and its brilliant natural design make Avatara-Floor unique. With these outstanding properties Avatara-Floor shapes a new generation of floors – the generation for the 21st century.

Avatara-Floor is for people who recognise the spirit of the times, appreciate traditional values as well as new technologies and express their individuality visually with a great sense of design. SOLID EDITION is the puristic, straightforward product line for “creative strategists.” ACTIVE EDITION radiates the love of experimentation and naturalness of the “imaginative discoverer,” whilst the elegance and charisma of the “ingenious conqueror” is reflected in the extravagant SHINY EDITION.

Without determination, discipline and a firm sense of reality, visionary people can lose themselves in dreams and fancies. Their intellectual flight finds its base in a structured environment which leads back to reality. These people appreciate the reduced world of quiet white, grey and black tones of SOLID EDITION, puristic shapes and organised lines. This clarity enables them to sift new yet feasible ideas out of a wild and free flow of thoughts.

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We owe our knowledge of the world to the curiosity and enquiring minds of those people who relentlessly endeavour to expand the limits of the possible. Imaginative discoverers intuitively and courageously follow their desire to explore the unknown, to dare something new – walk through the desert, dive at the deepest point or climb the highest mountain. The warm, natural colours of ACTIVE EDITION are the means of expression of those people who appreciate and live out their joie de vivre actively, spontaneously and dynamically also in their home.

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Quality is incorruptible. It is a concept devised by people who regard problems as a challenge, as a call to find innovative solutions, to never be satisfied. Ingenious conquerors go their own way dynamically, gracefully and confidently. Their talent lies in always being able to distinguish the best from the second best. They demand perfection, the superlative. Success is their reward. Strong, brilliant designs make SHINY EDITION floors a perfect backdrop for these expressive and discriminating people.

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